Why Being Broker-Intermediated Really Matters

Our broker-intermediated business model is a strategic powerhouse. 

With the UK insurance market’s fierce competition and rapid consolidation, many insurers are playing both sides - courting brokers on one hand while competing with them on the other.

At Covéa, we’ve made a decisive choice: to focus exclusively on the broker channel. This clear strategy eradicates conflicts. No confusion, just clarity. And that focus is paying off. 

A Clear Strategy Maximising Value

The UK broking market stands out as one of the most resilient and sophisticated in the world. Brokers not only adapt to market trends but excel in advising clients.

Their role extends beyond distributing insurance products. They bring to the table invaluable relationships and insights. They bring value.

That’s why building smart and strong partnerships with brokers is crucial for us. It allows us to align every part of our business - underwriting, service, claims - towards supporting brokers and their clients. This strategy is designed to generate better value for all stakeholders. 

Agility, Underwriting, and Proving Our Promise

Our unwavering commitment to brokers, top-tier service quality and agility are our biggest strengths. Being agile means, we can adapt quickly to our brokers and customer needs, providing more personal and responsive support. That’s what we’re building—and we’re inviting brokers to shape that with us.

We are clear about our underwriting appetite and our value proposition. That’s exactly what the launch of SME Experts and Private Clients propositions are about. These aren’t just brand campaigns—they’re commitments. And we know we must prove their value in real broker outcomes: best in class service, clear risk appetite, smarter conversations.

Let’s have more portfolio conversations. Let’s share what’s working, and what isn’t. Let’s build real partnerships that win and retain the right business together.

A Call for Collaboration

We’re proud to be fully broker-intermediated. But it’s not a slogan. It’s a responsibility. And in 2025, we’re doubling down on it—with the clarity, agility and service that brokers deserve.

Because when you work with Covéa, you’re not just choosing a capacity provider. You’re choosing a committed partner walking alongside you at every step.